Football's World Cup will be held this year. In view of the importance of this event and of the sport it showcases, it's not surprising that PLAY-AWARD 2006 is devoting itself exclusively to football. Competing for the hotly sought-after award's prizes will be young designers from all over the world.

They have submitted innovations changing the way the 'world's favorite game' is played, lived and loved. No other game in the world is played by so many people on so many different kinds of fields. Accordingly, no other game shows such a universality of appeal and a diversity of cultures of play.

The designers' innovations accentuate this university and this diversity by suggesting changes to football's stadiums, their turfs and balls; the teams playing, the rules which they observe and the fans watching.

The innovations show where football is going.

The PLAY-AWARDs confer glamour and glory upon their winners. No wonder that the designers were willing to undergo the agony and ecstasy of creation in coming up with their toil-derived and joy-imparting innovations. While experiencing these emotions, the designers were guided by the award's motto:

'Innovate football!'